Welcome to African Tourism Board

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Marketing Africa
Alain St. Ange, President
Cuthbert Ncube, Vice President
Doris Woerfel, CEO
Juergen Steinmetz, Chairman

Our Agenda

  • The African Tourism Board (ATB) is a global initiative to promote Africa as ONE tourist destination, partnering with key source markets around the world.
  • The primary agenda of ATB is to position Africa as a leading tourism destination through strategically integrated tourism development and marketing.
  • The ATB develops and markets of the continent of Africa through effective branding, marketing and infrastructure development in collaboration with the public and private sector.
  • The ATB philosophy is grounded in unity, development, job creation and growth through tourism.
  • The ATB provides to its members leadership and counsel to the public and private sectors on an individual and collective basis.
  • With our two independent, yet cohesive divisions, the ATB Association for our members in Africa ,and the US based ATB Marketing Corporation, our collective primary objective is to facilitate and advance the development of policy, strategic, legal, green, sustainable and responsible tourism throughout the African continent. Fully taking into consideration job creation, natural and cultural resources. Our key focus is promoting unity and the removal of barriers between African tourism destinations.

African National Tourism Board

Resource for Tourists

Special Objectives

  • To produce market research to facilitate intelligent regional tourism product development and planning.
  • To promote and facilitate the movement and flow of tourists into the continent, applying the necessary regional or national policies and mechanism, which facilitate the liberalization of trade in tourism services.
  • To facilitate a community and rural-based tourism industry (RBT) and culture throughout the continent.
  • To develop, coordinate and facilitate tourism marketing and related promotional opportunities into the continent, including internal and external collaboration, mutual marketing programs, and utilization of awareness of the continent’s quality, as a sought-after and safe tourist destination.
  • To facilitate and implement international and continental transport, tourism training and accommodation classifications.
  • Safety and Security for Africa Tourism. Our Rapid Response system is available to all destination members.

Our Projects

  • The ATB Marketing Corporation provides opportunities for marketing, PR, branding, event, trade show participation, networking events and promotions. Ask us how you can unite with us.
  • Travel Security & Safety, training and events
  • The goal of African Tourism Board is to support responsible and sustainable socio-economic tourism development projects for Africa as one destination in the fields of leadership development, education, information, digital/online learning programs, skills development, capacity building, fundraising, and investment facilitation.
  • Marketing projects are provided by members and for members in Africa and the international source markets.
  • The African Tourism Board is strong partner and supporter of all African tourism board initiatives.
  • African Tourism Board projects are available to members based on a cost sharing model.
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Alain St.Ange, President of the African Tourism Board to speak at the …

FTNnews.com (press release)–May 24, 2019
Alain St.Ange, the President of the African Tourism Board, announced his invitation to attend IATA Regional Aviation Forum in Ghana. The President of the …
Story image for "african Tourism board" from Buzz.travel | eTurboNews | Travel News

African Tourism Board President will speak at the IATA Regional …

Buzz.travel | eTurboNews | Travel News–May 23, 2019
The African Tourism Board knows the importance of connectivity for the growing travel and tourism industry to the continent. African Tourism Board objective is to …
Story image for "african Tourism board" from Buzz.travel | eTurboNews | Travel News

LB Alliance joins African Tourism Board: Some Unsolicited Advice

Buzz.travel | eTurboNews | Travel News–May 23, 2019
Joining the African Tourism board is an additional resource to help our allies learn how their events contribute to the GDP, help to highlight the value of Africa’s …
Story image for "african Tourism board" from Buzz.travel | eTurboNews | Travel News

The Kingdom of Eswatini Tourism Authority joins African Tourism Board

Buzz.travel | eTurboNews | Travel News–May 22, 2019
African Tourism Board President Alain St. Ange said: “We are excited to also officially welcome Eswatini. We thank CEO Linda Nxumalo who I met at our launch …
Story image for "african Tourism board" from Buzz.travel | eTurboNews | Travel News

Port Management Association of Eastern and Southern Africa expands …

Buzz.travel | eTurboNews | Travel News–May 21, 2019
The Port Management Association of Eastern and Southern Africa (PMAESA) with members in 9 African Countries joined the African Tourism Board today.
Story image for "african Tourism board" from Buzz.travel | eTurboNews | Travel News

One Country, One People, One Seychelles: Tourism but no militarization

Buzz.travel | eTurboNews | Travel News–May 21, 2019
This presentation is about Seychelles, the people, our hopes and our dreams. It is from the people and for the people and about our heritage. It is about our …
Story image for "african Tourism board" from Buzz.travel | eTurboNews | Travel News

African Tourism Board CEO flies home with South African terror victims …

Buzz.travel | eTurboNews | Travel News–May 20, 2019
African Tourism Board CEO Doris Worfel from Pretoria experienced a first-hand account on today’s terror attack targeting a tour bus with South African visitors on …
Story image for "african Tourism board" from Buzz.travel | eTurboNews | Travel News

Israel Loves Africa: African Tourism Board and Rwanda Air Take Action

Buzz.travel | eTurboNews | Travel News–May 19, 2019
African Tourism Board representative in Israel Mr. Dov Kalmann, has sent his congratulations to H.E. Ambassador Joseph Rutabana of Rwanda to Israel:.
Story image for "african Tourism board" from Buzz.travel | eTurboNews | Travel News

Tourism Ethiopia joins African Tourism Board

Buzz.travel | eTurboNews | Travel News–May 19, 2019
Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel …
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Driving intra-African connectivity and cooperation through Alliance …

Buzz.travel | eTurboNews | Travel News–May 17, 2019
The African Tourism Board is currently working hard to build partnerships within the aviation industry. “Seeing Africa as one destination is perfect for any airlines …
 
 
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