Our Agenda
- The African Tourism Board (ATB) is a global initiative to promote Africa as ONE tourist destination, partnering with key source markets around the world.
- The primary agenda of ATB is to position Africa as a leading tourism destination through strategically integrated tourism development and marketing.
- The ATB develops and markets of the continent of Africa through effective branding, marketing and infrastructure development in collaboration with the public and private sector.
- The ATB philosophy is grounded in unity, development, job creation and growth through tourism.
- The ATB provides to its members leadership and counsel to the public and private sectors on an individual and collective basis.
- With our two independent, yet cohesive divisions, the ATB Association for our members in Africa ,and the US based ATB Marketing Corporation, our collective primary objective is to facilitate and advance the development of policy, strategic, legal, green, sustainable and responsible tourism throughout the African continent. Fully taking into consideration job creation, natural and cultural resources. Our key focus is promoting unity and the removal of barriers between African tourism destinations.
African National Tourism Board
Special Objectives
- To produce market research to facilitate intelligent regional tourism product development and planning.
- To promote and facilitate the movement and flow of tourists into the continent, applying the necessary regional or national policies and mechanism, which facilitate the liberalization of trade in tourism services.
- To facilitate a community and rural-based tourism industry (RBT) and culture throughout the continent.
- To develop, coordinate and facilitate tourism marketing and related promotional opportunities into the continent, including internal and external collaboration, mutual marketing programs, and utilization of awareness of the continent’s quality, as a sought-after and safe tourist destination.
- To facilitate and implement international and continental transport, tourism training and accommodation classifications.
- Safety and Security for Africa Tourism. Our Rapid Response system is available to all destination members.
Our Projects
- The ATB Marketing Corporation provides opportunities for marketing, PR, branding, event, trade show participation, networking events and promotions. Ask us how you can unite with us.
- Travel Security & Safety, training and events
- The goal of African Tourism Board is to support responsible and sustainable socio-economic tourism development projects for Africa as one destination in the fields of leadership development, education, information, digital/online learning programs, skills development, capacity building, fundraising, and investment facilitation.
- Marketing projects are provided by members and for members in Africa and the international source markets.
- The African Tourism Board is strong partner and supporter of all African tourism board initiatives.
- African Tourism Board projects are available to members based on a cost sharing model.
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Our Members
ROYAL CORPORATION, San Pedro, Cote d’Ivoire
Bridgewater State University, MA, USA
CornerSun Destination Marketing, USA
Homeland Exploration Tours: Ghana
Bantu Pathfinders Limited, Livingstone, Zambia
Migration Venture Africa, Kilimanjaro, Tanzania
LUX* Resorts & Hotels, Mauritius
Wildtrek Safaris, Nairobi, Kenya
iFREE GROUP, Hong Kong, China
Our Facebook
Alain St.Ange, President of the African Tourism Board to speak at the …
FTNnews.com (press release)–May 24, 2019
Alain St.Ange, the President of the African Tourism Board, announced his invitation to attend IATA Regional Aviation Forum in Ghana. The President of the …
African Tourism Board President will speak at the IATA Regional …
Buzz.travel | eTurboNews | Travel News–May 23, 2019
The African Tourism Board knows the importance of connectivity for the growing travel and tourism industry to the continent. African Tourism Board objective is to …
LB Alliance joins African Tourism Board: Some Unsolicited Advice
Buzz.travel | eTurboNews | Travel News–May 23, 2019
Joining the African Tourism board is an additional resource to help our allies learn how their events contribute to the GDP, help to highlight the value of Africa’s …
The Kingdom of Eswatini Tourism Authority joins African Tourism Board
Buzz.travel | eTurboNews | Travel News–May 22, 2019
African Tourism Board President Alain St. Ange said: “We are excited to also officially welcome Eswatini. We thank CEO Linda Nxumalo who I met at our launch …
Port Management Association of Eastern and Southern Africa expands …
Buzz.travel | eTurboNews | Travel News–May 21, 2019
The Port Management Association of Eastern and Southern Africa (PMAESA) with members in 9 African Countries joined the African Tourism Board today.
One Country, One People, One Seychelles: Tourism but no militarization
Buzz.travel | eTurboNews | Travel News–May 21, 2019
This presentation is about Seychelles, the people, our hopes and our dreams. It is from the people and for the people and about our heritage. It is about our …
African Tourism Board CEO flies home with South African terror victims …
Buzz.travel | eTurboNews | Travel News–May 20, 2019
African Tourism Board CEO Doris Worfel from Pretoria experienced a first-hand account on today’s terror attack targeting a tour bus with South African visitors on …
Israel Loves Africa: African Tourism Board and Rwanda Air Take Action
Buzz.travel | eTurboNews | Travel News–May 19, 2019
African Tourism Board representative in Israel Mr. Dov Kalmann, has sent his congratulations to H.E. Ambassador Joseph Rutabana of Rwanda to Israel:.
Tourism Ethiopia joins African Tourism Board
Buzz.travel | eTurboNews | Travel News–May 19, 2019
Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel …
Driving intra-African connectivity and cooperation through Alliance …
Buzz.travel | eTurboNews | Travel News–May 17, 2019
The African Tourism Board is currently working hard to build partnerships within the aviation industry. “Seeing Africa as one destination is perfect for any airlines …
Simba, the happiest safari company from Tanzania joins African …
Buzz.travel | eTurboNews | Travel News–May 16, 2019
African Tourism Board today added Simba Safaris a family owned Safari and Tour company from Tanzania to its rapidly growing list of members. Simba Safaris …
UNWTO hopes to work with African Tourism Board
Buzz.travel | eTurboNews | Travel News–May 14, 2019
African Tourism Board (ATB) Vice President Cuthbert Ncube recently joined ATB from the UN World Tourism Organization (UNWTO), where he served as a …
ATTES: Changing the Face of Africa together with the African Tourism …
Buzz.travel | eTurboNews | Travel News–May 13, 2019
The African Tourism Board is planning to partner with Africa’s Trade, Transport and Energy Summit (ATTES) to make sure travel and tourism are not overlooked …
Air Madagascar renews flights to Johannesburg
Buzz.travel | eTurboNews | Travel News–May 8, 2019
Air Madagascar has announced the resumption of flights between Antananarivo and Johannesburg, effective June 17. The airline previously flew to South …
Mauritius Minister of Tourism on the China Challenge
Buzz.travel | eTurboNews | Travel News–May 8, 2019
Anil Gayan, Minister of Tourism on Wednesday, delivered this speech on what he called the “China challenge.” It was during a brainstorming session held last …
African Tourism Board breaks barriers: SA Deputy Tourism Minister …
Travel News | eTurboNews–May 6, 2019
The South African Deputy Minister of Tourism, Honorable Elizabeth Thabethe in partnership with African Tourism Board represented by Vice president Cuthbert …
South Africa Tourism Ministry and African Tourism Board Officials meet …
Travel News | eTurboNews–May 4, 2019
African Tourism Board Vice President Cuthbert Ncube today at Indaba in Durban met with the Honorable Deputy Minister of Tourism for the Republic of South …
It’s a wrap for #Indaba2019
Independent Online–May 4, 2019
… Sihle Zikalala: Deputy Minister of Tourism, Elizabeth Thabethe; Minister of Tourism, Derek Hanekom and South African Tourism Board chair, Pam Yako.
African Tourism Board and Durban ICC: Working together on …
Travel News | eTurboNews–May 3, 2019
At the ongoing Indaba travel industry trade show in Durban, African Tourism BoardVice President Cuthbert Ncube met with Lindiwe Rakharebe, the Chief …
African Tourism Board gets invitation from Zimbabwe Tourism for fact …
Devdiscourse–May 3, 2019
Zimbabwe has invited African Tourism Board for a fact-finding mission. The leaders of African Tourism Board are reportedly afforded the opportunity to …
Stay up to date on results for “african Tourism board”.
Durban loves African Tourism Board and Africa wins
Travel News | eTurboNews–May 2, 2019
African Tourism Board interim chairman Juergen Steinmetz commented from the U.S: “This South African multi cultural city is the ideal place for all of Africa to …
Zimbabwe Tourism invites African Tourism Board leaders to a fact …
Travel News | eTurboNews–May 2, 2019
African Tourism Board leaders were invited to Zimbabwe for a fact-finding mission and were afforded the opportunity to participate in a discussion with the …
African Tourism Board met Mozambique to assist after double cyclone
Travel News | eTurboNews–May 2, 2019
African Tourism Board Vice President Cuthbert Ncube and CEO Doris Woerfel yesterday met with Marta Lucas in charge of PR, marketing, and communication …
Zambia wants African Tourism Board to implement inclusiveness …
Travel News | eTurboNews–May 2, 2019
African Tourism Board (ATB) CEO Doris Woerfel and Cuthbert Ncube, the new Vice President of ATB, met with Mwabashike Nkulukus, the Marketing Director of …
British Airways reduces JNB-London frequency
Travel News | eTurboNews–May 1, 2019
British Airways will cut flights BA51 and BA50 from its Johannesburg-London route, effective from June. The flights have been cancelled for both the upcoming …
Hotel industry captures the state and targets competitors
Daily Maverick–May 1, 2019
… badly administered the voluntary star-rating system, is to be folded into South African Tourism, which is the new name of the South African Tourism Board.
Rwandan Conservationist Appointed Board Member, African Tourism …
Taarifa Rwanda (satire) (press release) (blog)–Apr 29, 2019
“It is with great honor and appreciation that I thank you for this great opportunity to be a productive part of the African tourism board, I truly appreciate the courtesy …
Cuthbert Ncube
Hospitality Net–Apr 29, 2019
Cuthbert Ncube, the World Tourism Organisation (UNWTO) regional vice-president was appointed today as the Vice President of the African Tourism Board Mr.
Comores and Mozambique in dire need of assistance after deadly …
Travel News | eTurboNews–Apr 27, 2019
The African Tourism Board leadership is calling for Africa and the world to unite behind Mozambique and Comores. Vanilla Island Tourism is a member of the …
Celebrating 25 years of tourism growth
TimesLIVE–Apr 26, 2019
By any measure, tourism in SA is holding its own. It accounts for 726,000 direct jobs, with a total of 1.5m including indirect jobs in downstream services such as …