Lilly Ajarova, Uganda Tourism Board, Uganda

Uganda Tourism Board (UTB) is mandated by the Tourism Act, [2008] to undertake the following;

i. To formulate, in cooperation and in consultation with the private sector and relevant entities, a marketing strategy for tourism in Uganda.
ii. To implement the marketing strategy and to promote Uganda as an attractive and sustainable tourist destination.
iii. To encourage and promote domestic tourism within Uganda.
iv. To encourage investment in the tourism sector and wherever possible, to direct such investment to the less developed tourism areas.
v. To promote and sponsor educational programmes and training in the tourism sector including schools, in consultation and cooperation with appropriate entities.
vi. To undertake and commission appropriate research in the field of tourism.
vii. In consultation with or as directed by the Minister, to delegate to local governments the responsibilities related to tourism commensurate with their functions set out in the Local Governments Act.

Contact: Lilly Ajarova,
Chief Executive Officer
[email protected]