Uganda Tourism Board

UTB

Uganda Tourism Board (UTB) is a statutory organization established by the Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 responsible for sustainably promoting Uganda as a Competitive Tourism Destination for Inclusive Development. UTB strives to demonstrate professionalism in all its operations, build new processes, ideas and services, and to respond to existing challenges in offering tourism services.

Key mandates of UTB include among others, fostering cooperation among key stakeholders in the tourism sector, marketing the tourism sector, encouraging investment in the sector, promoting education, training, and research, and developing and monitoring standards in the tourism sector.

  • The center of excellence in destination management in Africa.
  • To sustainably promote Uganda as a competitive tourism destination for inclusive development.

Ms. Lilly Ajarova, CEO