The African Tourism Board
I am so proud to be part of the amazing progress of this new organization and hear the excitement among our motivated team and members. This excitement is echoed across the African continent and beyond.
It is a new Dawn as we Usher in the Voice of Africa by Africa in Africa. It’s the birth of the African Tourism Board (ATB) whose mandate is to drive the vision and the aspirations of more than 1,323,568,478 people in Africa.
Travel opens minds, open eyes, and open hearts. We became better people when we travel. That is why it’s a great honor for me to have joined ATB. It’s my, our opportunity to pay back to Africa, our motherland, the birthplace of mankind, a long-standing debt that we all owe.
The fifty four states that make this great continent is the home to cultural diversity as never seen before, and is the home to the largest range of unique selling points. Africa needs its tourism industry and ATB will help in ensuring that the People of Africa claim back their tourism industry .
Africa has long been waiting for an institution that connects the public sector with the private sector to facilitate, advance and promote tourism growth and development on a Continental level.