Welcome to African Tourism Board

The African Tourism Board (ATB) is a global initiative to promote Africa as ONE tourist destination, partnering with key source markets around the world.
The primary agenda of ATB is to position Africa as a leading tourism destination through strategically integrated tourism development and marketing.
The ATB develops and markets of the continent of Africa through effective branding, marketing and infrastructure development in collaboration with the public and private sector.
The ATB philosophy is grounded in unity, development, job creation and growth through tourism.
The ATB provides to its members leadership and counsel to the public and private sectors on an individual and collective basis.

With our two independent, yet cohesive divisions, the ATB Association for our members in Africa ,and the US based ATB Marketing Corporation, our collective primary objective is to facilitate and advance the development of policy, strategic, legal, green, sustainable and responsible tourism throughout the African continent. Fully taking into consideration job creation, natural and cultural resources. Our key focus is promoting unity and the removal of barriers between African tourism destinations.

To produce market research to facilitate intelligent regional tourism product development and planning.
To promote and facilitate the movement and flow of tourists into the continent, applying the necessary regional or national policies and mechanism, which facilitate the liberalization of trade in tourism services.
To facilitate a community and rural-based tourism industry (RBT) and culture throughout the continent.
To develop, coordinate and facilitate tourism marketing and related promotional opportunities into the continent, including internal and external collaboration, mutual marketing programs, and utilization of awareness of the continent’s quality, as a sought-after and safe tourist destination.
To facilitate and implement international and continental transport, tourism training and accommodation classifications.
Safety and Security for Africa Tourism. Our Rapid Response system is available to all destination members.

The ATB Marketing Corporation provides opportunities for marketing, PR, branding, event, trade show participation, networking events and promotions. Ask us how you can unite with us.
Travel Security & Safety, training and events
The goal of African Tourism Board is to support responsible and sustainable socio-economic tourism development projects for Africa as one destination in the fields of leadership development, education, information, digital/online learning programs, skills development, capacity building, fundraising, and investment facilitation.
Marketing projects are provided by members and for members in Africa and the international source markets.
The African Tourism Board is strong partner and supporter of all African tourism board initiatives.
African Tourism Board projects are available to members based on a cost sharing model.

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