The objectives as set out are:
To develop and promote a highly sought after Northern Cape tourism brand and destination as unique within South Africa To encourage tourism growth (increased numbers), as well as increased length of stay and expenditure by provincial visitors (inter province) and domestic (national) visitors to the Northern Cape, through segmented marketing approach
To encourage tourism growth by optimizing and increase of international visitor numbers, increased length of stay and expenditure in the Northern Cape through a segmented marketing approach
Aligning marketing activities in all sectors of tourism in the Province in collaboration with existing entities;
Facilitating the pursuit of transformation and empowerment goals within all sectors of the Province’s tourism industry Fostering relations and entering into agreements with organizations of all kinds, both public and private for the purpose of promoting the objectives of the entity; and
Fostering close co-operation between the public and private sectors in the pursuit of tourism growth for the benefit of; all the people of the Province.
The Northern Cape is South Africa’s largest province and a must-see destination, whether you prefer the ocean, the desert, the bush or quirky towns rich in history and culture.
The Northern Cape Tourism Authority (NCTA) is the official marketing agency for the Northern Cape and markets the Northern Cape as South Africa’s premier destination for extreme escapism, exploration and adventure.
The vision of the Northern Cape Tourism Authority is to position the Northern Cape as an authentic leisure tourist and competitive business events destination that offers value-for-money tourism experiences.
by Dianna Martin, GM: Marketing and Promotions
053 833 1434