Marketing African Tourism by Invitation Only

Who should get our endorsement ?

  • Public sector: ministers, national parks, tourism authorities
  • City, regional, and national tourism boards located in Africa
  • Hospitality (hotels, resorts, B&Bs, safari lodges, etc.)
  • MICE industry
  • NICHE markets
  • Aviation: airlines, air charters
  • Cruise lines
  • Tourist attractions
  • Stakeholders include tour operators, and ground operators.
  • Providers of travel and tourism services
  • Trade show and event organizers
  • Advertising agencies and providers
  • Marketing and PR organizations
  • Investment providers
  • Related industries like wine, gourmet etc.
  • Educational¬†institutions
  • Travel agents and tour operators

Why should you get our endorsement?

  • Gain trust by travelers or trade shopping for your services
  • Gain prestige
  • Provide services
  • Grow your destination
  • Grow business
  • Create jobs
  • Get Mentioned
  • Gain visibility
  • Participate in ATB events, road shows, and virtual discussions

What is required to be endorsed by ATB ?

  • Good ratings on trip advisor and other social media sites
  • Experienced staff and management with a minimum of 3 years in business
  • A good safety and security record
  • Solid financial credit history
  • Allowing credit card payments from consumer customers
  • A website searchable on google, yahoo, Bing, Yandex, Duck Duck Go
  • Located in a country that is not on the DO NOT TRAVEL list in the United States, Canada, UK, EU Countries, Australia, New Zealand
  • Able to provide 3 independent recommendations by guests or B2B tour company partners
  • Provide all necessary government licenses
  • Have sufficient insurance coverage

How to get an endorsement by African Tourism Board?

  • Apply for an invitation letter by filling out the form below
  • If approved, pay your yearly administration fee. The fee will be quoted in your invitation.
  • Your company or entity/ destination will be listed on
  • A press release will be issued announcing your endorsement
  • We will provide a certificate you can proudly show on your website, business cards, or anywhere you choose.
  • Use your endorsement to market your operation and/or destination.
  • Additional marketing opportunities will be offered throughout the year. Participation is independent of your endorsement.