Hollyhock Travel Services Ltd, U.K.

My company Hollyhock Travel Services – HTS Travel is a travel agency and tour operator business based in London. It was set up with the main aim of promoting travel to well known destinations as well as the hidden gems in Africa. Being Black British myself, I’ve seen first hand the difficulty of getting ethnic Blacks to holiday in Africa outside of them visiting the continent to see friends/families or travelling to attend funerals. Even at that, they would only stick to their home countries, rarely travelling to see other parts of Africa. Seeing these propelled me to get involved.

As a travel & tourism professional, I passionately believe that our industry is one of keys to unleashing potential on the Africa continent. By pushing more tourism, trade and investments will follow naturally. Hence having a unified body such as the African Tourism Board where all stakeholders come together, work together and harness their various strengths towards the common goal of driving inbound Africa tourism will be a game changer. I would be honoured to be a part of this collective changing the narratives of Africa and its potentials.