Mr. Graham Cooke is the founder and president of World Travel Awards.
World Travel Awards™ was established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Today, the World Travel Awards™ brand is recognised globally as the ultimate hallmark of industry excellence.
World Travel Awards™ celebrates its 25th anniversary year in 2018. Its annual programme is renowned as the most prestigious and comprehensive in the global industry. Each year World Travel Awards™ covers the globe with its Grand Tour – a series of regional gala ceremonies to recognise excellence within each continent, culminating in a Grand Final at the end of the year.
World Travel Awards™ gala ceremonies are regarded as milestone events in the industry calendar, attended by the industry’s key decision makers and figure heads, as well as key trade and consumer media. The programme, its winners and its sponsors are represented globally on social media, with fresh daily content featured on six platforms and in 10 languages, including Mandarin, Russian, Spanish and Arabic.
In 2018, World Travel Awards™ Grand Tour features regional gala ceremonies in the Middle East (Ras Al Khaimah, UAE), Europe (Athens, Greece), Asia & Australasia (Hong Kong), Latin America (Guayaquil, Ecuador), Africa & the Indian Ocean (Durban, South Africa) and North America & the Caribbean (Jamaica). Regional winners then compete for head to head in the corresponding world categories. The winners will be announced on the night of the World Travel Awards™ Grand Final in Lisbon, Portugal in November 2018.