Huge potentiel for AFRICA which i visited several times (South Africa, Côte d’Ivoire, Namibie, Botswana). As Chair founder of the Transat Chair in Tourism, i was involved in numerous international conferences on many topics (cultural tourism, consolidation in airlines and hotel sectors, sustainable development, tourism intelligence network, etc.). i was also involved with the WTO and WTTC.
by Michel ARCHAMBAULT
Emeritus Professor of Tourism