The Business Tourism Company, South Africa
The MICE sector (meetings, incentives, conferences, events and exhibitions) is under-valued in Africa and deserves a seat at the highest table. We (The Business Tourism Company) have been passionately driving the MICE agenda throughout Africa – having established seven Convention Bureau’s across the continent. Having been approached to join ATB by Doris I am willing to participate in a Steering Committee to help drive the MICE agenda in Africa.
by Rick Taylor, CEO