Dov Kalmann, Pita Marketing, Tel Aviv, Israel
We regard it as our mission to create the awareness of Africa as the must-experience continent for all segments of our market but will focus on families, high-end couples and first-timers. We intend to create joint marketing ventures with the ATB in general and NTOs in particular – as well as private stakeholders, both for B2B and B2C promotional campaigns.
Pita Marketing (affiliated to Noya Marketing & Tourism Ltd) is the only marketing agency in Israel specialised in promoting foreign tourism destinations in Israel. We regard Africa as the next hot destination on our booming outbound market, especially due to the many new direct flights and the growing interest by the Israeli market. We strive to become the official Israeli story-teller and product-seller of the ATB in Israel.
by Dov Kalmann