IIPT is founded on two simple but powerful premises: 1. that Tourism, probably the world’s largest industry, could become the first global Peace Industry & 2. that every tourist is potentially an Ambassador of Peace IIPT’s mission is to spread greater awareness of and to induct larger numbers into the effort to harness tourism as a potent tool for peace.
The African continent has tremendous potential for the growth of tourism which, however, is currently a major industry in only a few select countries. But that is bound to change.
It’s important, therefore, that tourism in Africa be developed sustainably, equitably and peacefully. A think tank/action group like the ATB could make a difference and we would like to participate and contribute in its efforts.
by Ajay Prakash