The Eswatini Tourism Authority is a Public Enterprise established through the Swaziland Tourism Authority Act, 2001 and its objectives are to: –
a. develop the tourism sector as a national priority in an environmentally sustainable and culturally acceptable manner;
b. co-ordinate and facilitate the implementation of Government policies and strategies on tourism;
c. market Eswatini as a tourism destination through the provision of a platform for industry stakeholders;
d. encourage, facilitate and promote local and foreign investment in the tourism industry; and
e. ensure the contribution of tourism to the socio-economic development and continued improvement of quality of life in the Kingdom of Eswatini.
Objectives for participating in the Africa Tourism Board are to:
1) Share ideas with other Tourism Boards and also learn from their experiences.
2) Identify stakeholders that we can partner with in promoting tourism for our country.
by Linda Nxumalo, CEO