The Eswatini Tourism Authority is a Public Enterprise established through the Swaziland Tourism Authority Act, 2001 and its objectives are to: –
a. develop the tourism sector as a national priority in an environmentally sustainable and culturally acceptable manner;
b. co-ordinate and facilitate the implementation of Government policies and strategies on tourism;
c. market Eswatini as a tourism destination through the provision of a platform for industry stakeholders;
d. encourage, facilitate and promote local and foreign investment in the tourism industry; and
e. ensure the contribution of tourism to the socio-economic development and continued improvement of quality of life in the Kingdom of Eswatini.
Objectives for participating in the Africa Tourism Board are to:
1) Share ideas with other Tourism Boards and also learn from their experiences.
2) Identify stakeholders that we can partner with in promoting tourism for our country.
by Linda Nxumalo, CEO
PH +26824049693
http://www.thekingdomofeswatini.com
observer status