WELCOME TO AFRICA!
Where Africa becomes The One Tourist Destination of Choice in the World

ABOUT US

OUR PHILOSOPHY
Tourism as a catalyst for Unity | Peace | Growth | Prosperity | Job Creation for the People of Africa!
OUR VISION
Where Africa becomes the One tourism destination of choice in the WORLD.
OUR CODE OF ETHICS
ATB Supports the UNWTO Global Code of Ethics for Tourism which highlights the decisive and central role of UNWTO as recognised by the General Assembly of the United Nations in promoting and developing tourism with a view to contributing to economic development, international understanding, peace, prosperity and universal respect for, and observance of human rights and fundamental freedoms for all without distinction and without any form of discriminations.

Tourism as a Catalyst for Unity | Peace | Growth | Prosperity | Job Creation for the People of Africa!
The African Tourism Board
Patron

Taleb Rifai -Jordan
Former Secretary-General UNWTO
(Non-Executive Board Member)
patron

Hon. Alain St. Ange – Seychelles
Former Minister of Tourism Seychelles
Executive council

Cuthbert Ncube – CHAIRPERSON

Doris Wörfel – CEO

Simba Mandinyenya – COO

Jürgen Thomas Steinmetz –
Founding Chair & CMCO
MAKING THE WORLD A BETTER PLACE

From our Patron: Taleb Rifai
WE ALL CAME OUT OF AFRICA
In today’s world, I would like to believe that, the transformative power of Travel and Tourism, When well managed and utilized, is a cornerstone in establishing world peace and in turn a better world, for people and planet,
Protecting our cultural and natural heritage, Empowering local communities. Breaking down stereotypes enabling us to experience, enjoy and celebrate the beauty of our rich cultural diversity,
These are indeed some of tourism’s contributions to MAKING THE WORLD A BETTER PLACE.
Just imagine what that means to Africa.
Mark Twain summed it up pretty well when he said
“Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.”
Travel, my friends, opens minds, open eyes, and open hearts. We became better people when we travel
That is why it’s a great honor for me to have joined ATB . It’s my, our opportunity to pay back to Africa, our motherland, the birthplace of mankind, a long-standing debt that we all owe
Come join us let us make Africa ONE again and, be ONE with Africa
Taleb Rifai

“Africa has long been waiting for an institution that connects the public sector with the private sector to facilitate, advance and promotes tourism growth and development on a Continental level.”
Doris Wörfel – CEO
Honors Circle Members

Taleb Rifai Jordan
Former Secretary General UNWTO

Hon. Alain St. Ange Seychelles
Former Minister of Tourism Seychelles

H.E. Hon. Najib Balala Kenya
Cabinet Secretary for Tourism

H.E. Hon. Min. Edmund Bartlet Jamaica
Minister of Tourism Jamaica

H.E. Hon. Minister Memunatu Pratt Sierra Leone
Minister of Tourism Sierra Leone

Hon. Hisham Zazou Egypt
Former Minister of Tourism Egypt
Advisory Board

Prof. Geoffrey Lipman – Belgium
CEO SUNx Former top Executive in IATA, WTTC and UNWTO President of International Council for Peace Through Tourism (ICPT)

Dr. Peter Tarlow – Texas USA
Member Global Resilience Council

Louis d’ Amore – Belgium
President & Founder Int’l Institute For Peace Through Tourism (IIPT)

Carol Weaving South Africa
MD Thebe-Reed Exhibitions

Ibrahim Ayoub – Mauritius
CEO Daiichi Process & Daiichi Display Ltd.

Daniela Wagner Germany
Jacobs Media Group Business Development Director PATA European Coordinator
brand ambassadors

Abigail (Longe) Olagbaye Msc. MITP Nigeria MD Desigo Tourism Development and Facility Management Company Limited

Tumelo Mothotoane – South Africa MD of EST Communications and Founder of Afri Channel Network – ACN

Mary Kalikawe Tanzania Chairperson Association of Women in Tourism (AWOTTA)

Kuyanga Angela Martha Diamantino Angola CEO na KADD Invetimento LDA CEO Women in Tourism Angola

Anne Mukami Wanyoike Kenya
CEO Lufthansa Centre Nairobi, Former CEO at Corporate Travel & Leisure Travel Group , Director at Student Flights Africa

Sonto Mayise South Africa
Acting Chief Convention Bureau Officer at KZN CONVENTION BUREAU

Melton Makhumisani Ba-Venda/South Africa
CEO

Dimakatso Malwela South Africa Executive at NKPI Holding & WOVSA (Women of Value South Africa)

Levy Motebejane South Africa
Alumni Committee member Unisa Graduate School of Business Leadership (GSBL).

Linda Nxumalo Eswatini
CEO Eswatini Tourism Association

Dov Kalmann Israel
CEO PITA Marketing

Apolinari Pius Tairo Tanzania
Senior Journalist and Editor.


Prof. Dr. Zivanayi Nyandoro South Africa
Associate Profession University of the Western Cape
Tony Smyth Hong Kong
Senior Vice President Corporate Development & Communications iFree Group
The new kid, African Tourism Board is up and running. Based on the plans being crafted by the Board, Africa’s tourism space will soon be enjoying some fantastic hospitality events and projects that will have an immediate impact on the continent’s tourism development trajector
Simbarashe Mandinyenya – COO